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JOHNSTOWN, Pa. - Continuing to blaze a trail of success, the Professional Outdoor Media Association (POMA) is on the verge of marking yet another milestone. POMA is about to crest the 400 member mark. In addition, the organization announced the establishment of the Corporate Partner (CP) Advisory Council.

"We're excited about our growth, but we're not surprised," explained POMA President, J. Wayne Fears. ". During its first year, POMA proved to the industry that it is the premier business organization for traditional outdoor sport media professionals. POMA offers a wide range of cutting-edge benefits to its members and is cultivating a partnership between media members and industry professionals never before enjoyed in the outdoor industry."

POMA's media members support and promote the heritage of hunting, fishing, shooting and the traditional outdoor sports through writing, photography and other means. By doing so, members hope to educate the general public about these sports and encourage more participation in them.

"POMA's mission is one that all members of the fishing, shooting sports and trapping industries can easily support," Fears added. "POMA understands that a team effort is required to ensure the future of both outdoor communications and the traditional outdoor sports. As our tagline says, 'Together, we can do great things.'"

"POMA's commitment to bringing the industry together to take outdoor communications and thus participation in the traditional outdoor sports to new levels is evidenced in POMA's establishment of the CP Advisory Council," reported Vickie Gardner, vice president of Alpen Optics and POMA's recently elected CP board member.

"The council will focus on projects that connect media members to the wide range of editorial content and expert resources available through POMA's association/bureau and manufacturer members — POMA's Corporate Partners. The council will also advise POMA's board of directors on important industry-related issues."

POMA serves its membership by helping members grow professionally, improve their skills, better their working environments and enhance their businesses through services like:

• The Business Discounts Program that provides discounts on meaningful business services and products,
• Money Line, which alerts members to money making opportunities such as job openings, market listings, grants and more,
• Monthly business-related TeleSeminars focused on everything from marketing and finance to communications and photography,
• The POMA Stock Agency focused on selling member-generated images, content and broadcast segments,
• Business-building education delivered electronically through TechTalk and TradeTips,
• CP Corner, a real-time, online information delivery system that allows Corporate Partners to provide news and product information directly to POMA members.

Upcoming POMA Events

January 11 — 14, 2007: Shooting Hunting Outdoor Trade Show, Orlando, Florida. Press conference and membership meeting, Friday, Jan. 12, 11 a.m. Presentation of POMA/NSSF Grits Gresham Communicator of the Year Award.

January 18 — 20, 2007: Archery Trade Association Show, Atlanta, Georgia. Press conference and membership meeting. Major industry announcement planned.

July 11 — 13, 2007: ICAST Show, Las Vegas, Nevada. Press conference and membership meeting. Major industry announcement planned.

August 2 –4, 2007: POMA 2nd Annual Business Conference. Minneapolis North, Minnesota. Members arrive August 1 and depart August 5.